Most businesses are not in a position to keep an agency on retainer. What we have found – because we see it in our own business – are three needs: Creative Design Design that has a modern fresh look, that says your business is keeping up.
Although the graphic design and creative services industry is quite different from the printing industry in structure, most creative professionals rely on printing services, and printers rely heavily on designers and agencies to create content for their clients.
Your marketing plan can be a lot like a car. In fact, there are lots of parallels if you can use your imagination to see the similarities.
If you are like many small to medium sized businesses, a question that you will have to answer at some point is "should we hire someone to handle ____?", and fill in the blank with whatever the particular need is.